Everyday Goodness for Every Home

Allura brings delicious, affordable pasta to retail shelves across India. Quality you trust, taste your family loves.

Retail

General Trade

Modern Trade

Everyday

Product range

The Allura Range

Six pasta varieties built for the Indian retail shelf.

Penne Rigate

Classic ridged penne for everyday pasta dishes

Fusilli

Spiral pasta that holds sauce beautifully

Macaroni

Versatile short pasta loved by all ages

Smooth Elbow

Smooth elbow pasta, great for mac & cheese and soups

Vermicelli

Fine pasta strands for Indian and fusion cooking

Roasted Vermicelli

Pre-roasted for rich flavour in Indian kheer and upma

Who is it for

Built for Indian Retail

Allura is designed for general trade and modern trade channels — grocery stores, kirana shops, supermarkets, and online retail. Priced for everyday purchase, quality for everyday trust.

If you’re a distributor or retailer looking for a pasta brand with strong margins and reliable quality, Allura is your answer.

Stock Allura in your stores

Distributors and retailers — talk to us about margins, pack sizes and supply.